In today's fast pace, ever-changing digital word - it's hard for business owners to cut through the noise and truly understand what will have an impact on their business growth & revenue.

Some business owners use paid ads to grow their business, others want to stay as far away as possible, thinking it's too expensive, not efficient and perhaps just a waste of money. 

So, what's the truth about paid ads? Do they work? 

Well as you can imagine, we are biased, as boutique advertising agency, we've seen ads do wonders for businesses but you may be surprised to hear that we actually don't recommend them for all business stages.

Note our choice of words, on business stages and not the mention of all businesses.

We believe ads can support any business, when they are at a certain point of growth. 

To help understand what we mean think of this popular marketing analogy :

Imagine your marketing strategy as a captivating journey through the world of dating – a world of connections, attraction, and building meaningful relationships.

Step 1: Catching Their Eye with Digital Advertising – The First Date

Picture the initial encounter as the first date in your marketing journey. This corresponds to the moment you introduce your digital product to the world through digital advertising. Just like in dating, you want to make a memorable first impression. In the marketing world, this often begins with a compelling social media post, a captivating blog article, or visually stunning Meta ads or TikTok ads. This initial contact sparks interest and curiosity, setting the stage for the next steps.

Step 2: Keeping the Flame Alive with Targeted Advertising – The Follow-Up Dates

But, as any dating expert knows, one date is seldom enough to build a strong connection. This is where the "follow-up dates" come into play in your marketing strategy, driven by digital advertising.

Imagine your retargeting ad as that thoughtful follow-up message after a successful first date. It reminds potential customers about your digital product and leads them back to your landing page. Here, they have the opportunity to get to know your product better – the second date. The more you nurture this connection through strategic digital advertising, the stronger the relationship becomes.

Step 3: The Happily Ever After – Closing the Deal with Online Ads

Ultimately, the goal of any successful dating journey is a commitment – and in marketing, that commitment translates into a digital product sale. With the merits of your digital product clearly communicated through your advertising and marketing efforts, your customers are more likely to take the plunge.

Think of this moment as when a couple decides to move in together or even tie the knot.

It's the culmination of a journey filled with interactions, connections, and meaningful conversations, all facilitated by digital advertising and marketing.


In this ever-evolving world of marketing, the dating analogy serves as a reminder that building meaningful connections through digital advertising is at the heart of driving digital product sales for brands.

Where does Paid Advertising fit in your marketing strategy?